The context Levy is one of the leading hospitality companies in North America — operating food, beverage, and experience at some of the most iconic sport, entertainment, and cultural venues in the country. The opportunity wasn't just to brand a concession stand. It was to build experiences that felt like they belonged — rooted in the identity of each venue, each team, and each city they called home.

The role As Creative Director, I led brand strategy, visual identity, and experience design for a national portfolio of venues — bringing local culture, team identity, and fan experience together into distinct brand positions for each client. The work ranged from strategic north stars to full visual identity systems to immersive physical environments. And it always started in the same place: the community.

The impact Built brand identity and experience systems for venues coast to coast — each one rooted in local culture, community, and the specific identity of its market. The through-line across every project was the same: start with what's authentic, find what makes this place distinct, and build something that could only have come from here.