PROJECT UPDATE
*COMING SOON*
PROJECT UPDATE *COMING SOON*
Together, Hallmark and Hy-Vee are your helpful destination for meaningful celebrations.
Hy-Vee (grocery retail chain) teamed up with Hallmark to host a video series on their new online network, HSTV (Helpful Smiles TV). With Hallmark as celebration experts and Hy-Vee as a one-stop shop for all entertaining needs, Ready.Set.Celebrate! was launched to help shoppers with all their party hosting needs.
In each unscripted episode, Hallmark and Hy-Vee help shoppers with different celebration needs from holiday gatherings, to life’s milestones, to transforming an usual tradition into something extra special. Hallmark develops themes and ideas to make the party more meaningful and memorable, while Hy-Vee offers their specialty food and beverage services to making hosting effortless.
With 13+ episodes, Ready. Set. Celebrate! has risen to be one of top 5 shows on HSTV reaching 1M+ consumers to date. Consumer surveys reported that all demographic groups said the series had an above average positive effect on their perception of both brands. This positive feedback has led to a continuation of the partnership for more episodes in 2020.
Hallmark’s relationship, emotional and creative expertise make celebrations more memorable and meaningful.
Each episode consists of ideas and how-to’s inspired by or created with Hallmark products to add memorable touches to the party. The ideas can be found on Hallmark’s creative blog, Think.Make.Share.