RINGING IN
A NEW ERA
SPROUT SOCIAL — Creative strategy and direction
Sprout's first-ever brand campaign represented a significant evolution for the brand—a new persona, tenets, tagline and a full visual identity refresh.
It needed a launch moment big enough to match. The 15th anniversary, five years since going public, and a new CEO who had just stepped in gave that launch a built-in opportunity to make the moment count.
Three converging milestones at once needed a moment substantial enough to earn attention.
The event taking place at NASDAQ, and the Times Square visibility, did symbolic work before a single word of the new campaign was spoken.
The event identity, experiential design, promotion, and gifting all translated the campaign into immersive details that made the audience feel the brand rather than be told about it.
THE RESULTS:
86 key contacts (included 60+ senior marketing leaders) attended, representing an estimated $71.22k in MRR opportunity.
REGISTRATION PAGECONTRIBUTORS:
Art direction: Susan Densa
Design: Arden Wilson, Victor Ware
Web design: Susan Densa